Janice Varney Hamlin
Janice Varney-Hamlin currently serves as CEO for Marketing Immersion and Executive Vice President for Varney Consulting. Her scope of expertise spans the entertainment, consumer products and retail industries.As a consultant and as an executive, Janice has spearheaded the strategic planning and growth of some of the most well-known companies in the world. These companies’ brands, revenues and profits have been enhanced by her ability to conceive and implement winning marketing, business development and sales strategies.
Janice has worked with many entertainment and toy brands including Disney at the ABC Television Group where she championed Business Development and Franchise Management Marketing for Disney ABC Television Group, DC Comics, Barbie, Batman, Superman, Hot Wheels, Nickelodeon, NBC Universal Studios and MTV. Industry leaders Sara Lee, McDonald’s, Champion, Pepsi, Foley Wine, Helzberg, Apple, and Toshiba are also part of her portfolio of powerful promotional and strategic partnerships. Her expertise is truly global—among other accomplishments, she successfully brought Barbie to Japan, and Looney Tunes to Europe and Australia, SwimWays to South America, and Asia. In addition to her work with entertainment and consumer companies, Janice has worked with numerous retailers including Walmart, Target, Sears, and Lowes. She won “Vendor of the Year for Excellence” from with Mattel, Warner Bros. and Swimways.
Janice has served Fortune 500 and small startup businesses and non-profits like United Way, Kids at Risk, SPCA, SMILE, Love Lab, Middle School Moguls, Well Told Entertainment, PoundWishes and Momco by providing on-going educational and consulting services to these organizations. One of the programs that she is proudest of is a business targeted program - “Get Your GED” which allowed employees to “Get their GED” while at work; this required a major collaboration with business, community, state political leadership and local educational institutions in the state of Virginia. She served as school board member at Carlisle School, taught Licensing 101 at Disney, worked with the State of Virginia and the SBA to teach weekly classes to small businesses as an integral part of the start up community. She currently serves on the Challenge Board at Chapman University and has been an adjunct teacher through undergraduate and graduate participation in class and mentorship on several startups.
Janice has been honored by being featured on the cover of the Wall Street Journal, and was granted the title “one of the movers and shakers of the year” by HFN. She has appeared in Time Magazine, USA Today, People, Eye on Busness on Good Morning America and NPR. She holds several advertising patents designed to enhance the quality of marketing while creating both media and creative efficiencies for franchising and licensing organizations.
Janice holds a Master’s Degree in Business Administration and a Master’s Certification in Internet Marketing and Analytics and is a Advisor to OSEA, and a member of ArchAngels, Private Capital Network, and Tech Coast Angels. She holds board positions on MomCo, Well Told Entertainment, PoundWishes, and Shepherd Growth Partners, a Venture Capital and Private Equity Group and serves on the Challenge Board at Chapman University. Check out her companies at VarneyConsulting.com, Marketing-Immersion.com and linkedin.
